A University that performs, leads, and transcends, Urdaneta City University in its 54 years of legacy and expertise, is the ultimate academic choice for quality education that advocates global competence and prioritizes the honing of one’s character toward valuable success. Founded by Dr. Pedro T. Orata in 1966, Urdaneta City University is unchanging in its mission to bring quality education for all Filipinos in various walks of life, with the aim to produce students bearing a noble spirit, anchored in the four core values of the University: Integrity, Competence, Teamwork, and Transcendence. Experience learning that will give you a bright future, and be a UCUian! Here, we are one with you.